National data shows that there is an increase of teenagers using hookah and electronic cigarette (or commonly called vapors). The trend and curiosity of these products have led to many youth starting to use these products for the first time. As many youth are unaware of the health consequences BreakDown’s goal is to educate the general teen audience.
BreakDown is a teenage movement in Southern Nevada that exposes the truth about the hidden dangers that surround hookah and vaping. Our youth-led street teams create educational events to warn others about the myths surrounding the safety of these emerging tobacco products. Educational events consist of youth trainings, school outreach and displays, teen focused community events, and an active social media component. BreakDown is a multi-faceted program that incorporates social venue counter marketing, educational opportunities, and social media strategies in a comprehensive approach that targets their peers.
For more information about BreakDown, visit www.BreakDownRiseUp.com or call (702) 759-1265.